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November 16, 2004

Phone number: (373 22) 232940, 232941,
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IOM Marks One Year of Lilya 4-Ever in Moldova

IOM Information Campaign Reaches More than 60,000

IOM Moldova announced that its Lilya 4-ever counter-trafficking information campaign has reached more than 60,000 citizens across Moldova, from senior government officials to the young girls most at risk from trafficking. The campaign, which kicked off in November, 2003, celebrates its one year mark today.

"We created the Lilya 4-ever campaign so we could all gain a better understanding of the realities of human trafficking," said Allan Freedman, IOM's Chief of Mission, a.i. "One year later, we have come a tremendous distance toward achieving that goal."

This Sunday, the movie about a 16-year old girl who becomes a victim of trafficking makes its television premier in Moldova. The movie will be shown on Moldova 1 at 4:30 p.m. to be followed by a half-hour talk show hosted by Mircea Surdu.

The movie saw its special Moldovan premiere Nov. 16, 2003 and its commercial premiere for the general public on January 30, 2004. It gained wide public distribution in cinemas across Moldova last winter and has been shown in hundreds of villages, schools and meeting places.

The campaign also promoted the toll-free Hotline (0-800-77777), which provides information about the consequences of illegal migration and the dangers of trafficking. It included 172 school seminars conducted by the Chisinau-based International Centre "La Strada."

"The campaign was aimed at informing, especially, Moldovans between the ages of 14-30, overwhelmingly female, poor, mostly rural and lacking high school or university education," said Daniela Misail, Deputy Director of the International Centre "La Strada." "We tried to make young people understand what trafficking is and to adopt a non-discriminatory attitude towards the victims of the phenomenon."

Lilya 4-ever is a feature film by Swedish Director, Lukas Moodysson. The IOM Mission to Republic of Moldova owns the rights to distribute and show it in Moldova as part of IOM's comprehensive counter-trafficking activities. The Lilya 4-ever campaign received support and financing from the U.S. Government, European Union, Lakarmissionen and Voxtel. It was supported with assistance from La Strada, the NGO CPTW, SUN TV and the Government of Moldova.

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